Every March, the SRW team looks forward to celebrating National Nutrition Month. National Nutrition Month is an annual campaign created by the Academy of Nutrition and Dietetics with the theme of Personalizing Your Plate. The theme encourages individualized nutrition instead of a one size fits all approach. Why do we care about this, you ask? Because healthy eating and wellness are subjects that are near and dear to our hearts! In fact, SRW’s mission is to help health and wellness brands grow into competitors on the national stage. It’s our goal to get our clients into households and onto consumer’s plates. Who better to guide and educate our team, our clients, and consumers but a seasoned team of nutrition experts?
Our Wellness Communications team of Registered Dietitians play an instrumental role in helping the SRW team and our clients achieve this goal. SRW’s work in the wellness space is about more than just getting likes on a post or comments on a page — it’s about helping change people’s lives through their diets and lifestyles.
We believe that our agency is in the unique position to help influence consumer behavior toward healthier dietary choices, which may ultimately result in better long-term health outcomes. Employing and utilizing Registered Dietitians as a part of the Wellness Communications team is a key factor in understanding what we are supporting and why, the full picture of health benefits, and how to promote consumer behavior changes. Our team of dietitians serve as brand representatives for our clients offering media interviews, trade show support, and written communications. They help advise creative messaging by offering guidance on industry trends and expertise in behavior change tactics. SRW recently launched a RD Ambassador program to assist our clients in gaining access and good-standing within the nutrition community. The goal is to generate brand awareness and secure other nutrition experts as brand advocates for our clients. Plus, through SRW’s Wellness Workshops, our RDs are always keeping the SRW team honest in what we are eating and drinking.
So who are the Registered Dietitians at SRW? Meet our ragtag team of Hooligan RDs and learn what “personalizing their plate” means to them:
Leah Johnston, RDN, LDN
Wellness Communications Specialist
“Working at SRW and with our health & wellness clients is the culmination of my career, seamlessly bringing all of my experience into one role. I love working with our clients to craft and refine their nutrition messaging and communicate with consumers in a way that will promote long-term change. My goal as a RD is to empower people to take control of their health and personalize their diet by being REAL: Eat real food. Make it real easy on yourself. Knowledge-based on real science. Changes that are realistic. It’s by this motto that I personalize my plate and encourage others to do the same!”
Nicole Hawkins, MA, RD, LDN
Public Relations Intern
“To work in the nutrition communications space is a dream job and I couldn’t be more thrilled to have found a home at SRW. You may hear a lot of “noise” in the health and wellness space. I work to remove that noise with honest communications regarding health and nutrition. I love to personalize my plate by playing with flavors, colors, and textures. I’ll buy different foods each week to increase the variety in my diet; switching up the various fruits, vegetables, grains and beans, and protein sources to keep things interesting!”
As we close out another National Nutrition Month, we want to honor our team of dietitians for the work that they do. With their expertise, SRW is able to support our clients in new and unique ways, helping us stand apart from the rest as an agency.
