Our Voice
SRW Blog
Media Relations: 2022 First Half State of the Union
When digital news and social media met a global pandemic, it was like dumping kerosene on a fire burning in the world of traditional journalism. According to Pew Research, 65% of those surveyed say they “rarely or never” receive news from print. Ouch. And with falling readership, newspaper employment fell by 57% to 31,000 between 2008 and 2020. During the…
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Pollution Nutrition: What to Know About 2022’s Next Consumer Diet Trend
The term “pollution nutrition” is a new label for a concept that many scientists have known to be true for quite some time. We all know that air around the globe is polluted every day by several industry sectors including coal, gas, factories, and more. Pollution nutrition refers to how we can fight against the harmful effects of air pollution…
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Mushrooms & Jumpsuits: What was big at Expo West 2022
After a two-year hiatus that left an Anaheim-sized hole in our hearts, Expo West returned better and buzzier than ever. (Though that may have just been our microbiomes after sampling 30 different probiotics in a day.) And while many of the macro-themes were a continuation of what we’ve seen in the past (plant-based meats! Functional beverages! Mushrooms!), there were some…
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Why the Influencer is the New Spokesperson
You might hate the word influencer and, hey, that’s ok. Maybe it was a bad experience, a high price, or a misconstrued deliverable that left a sour taste in your mouth. But it’s time to shake it off and move on with your life because consumers are connecting with influencers more than ever…and if you’re not leveraging them as a…
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