What’s a Hoolie? And, why is SRW a Great Place to Work?
When I first met the SRW team through my interview to lead their Human Resources team, they called themselves a ragtag bunch of hooligans on a quest to do good work with and for good people. They claimed these hooligans come from different backgrounds and experiences, are an enthusiastic and positive group, and have zero hubris. I remember thinking that…Read More
NFT is the new WTF
Flavor of the month or future of digital IP? Chances are at some point over the last month you googled NFT. And, if you’re anything like us, the results left you scratching your head and staring up at the ceiling searching for answers. Then, while questioning the meaning of your existence as a creative marketer, you cast your line back…Read More
Moms to Brands: Please Get Real
The moms of SRW have some things to say. This year has been the most challenging one on record for a lot of people. But you’ve gotta admit, moms have had one of the roughest rides. While being a mom of any-aged kid during a pandemic brings its own unique struggles, the moms in this agency are rolling with the…Read More
Six TikTok Stats That Will Make You Rethink Your Media Plan
We made a wordcloud of the most-used words at SRW and it just spit back the word TIKTOK in 96 point font. That’s how we knew it was time to write this blog. Yep, people are talking about TikTok all the time. And not just any people…old people. That’s how you know it’s time to get serious. The hooligans of…Read More