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SRW Blog
Let’s Talk Expo East Trends
Last Expo East ever? Welp, it was a goodie. Every year we see trends rise and fall, with a few that get us truly excited. Here are the top three takeaways that made our band of hooligans pumped to embrace 2024 in the wellness world: Longevity & Healthspan: This conversation is truly inspiring. Consumers are starting to look beyond just…
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Thriving Together: Using “Yes, And” to Elevate Employee Well-Being
Ask any improviser how they come up with ideas in the moment and they’ll immediately direct you to the concept of “yes, and…” “Yes, and” is the foundational principle upon which all solid improv scenes are built on stage without a script or advance preparation. Improvisers know it well and use it to develop a whole world stemming from just…
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Let’s Talk YouTube Influencers
Every week, the SRW team meets internally to share trends impacting our industry. Sometimes, those trends are too hot to keep to ourselves. Take this one, from our paid media team… Aspire.io, an influencer marketing platform, recently released a “How Much to Pay Influencers” report, surveying 1,000 creators to help marketers better understand how to compensate influencers. The results might…
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A day in the life of a creative at SRW
What is your professional background? I started my career in graphic design before I made the transition into art direction. I’ve done it all from prop styling to content creation on an iPhone to art directing fully-produced photoshoots to supporting ad campaign launches. What does your job as a senior art director involve doing, generally speaking? I think overall, having…
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