The day social media became, well, just media.
“We are no longer a photo-sharing application, or an application to share square photos” These words from Instagram’s Head, Adam Mosseri, officially killed social media. Well, as you know it now. Unroll those eyes, this is NOT another one of those “the sky is falling” posts that makes you rework your whole marketing plan. In fact, Facebook, Instagram, and TikTok…Read More
The return of trade shows: What you need to know to get ready for Expo East
Trending up: tongs and handshakes. Trending down: masks and social distancing. The SRW crew took our well-vaccinated team on the road to find out what in the world it might be like to attend a trade show again. The long and short? Um, it was pretty great. Sweets and Snacks is an annual show dripping with salt and sugar, but…Read More
What’s a Hoolie? And, why is SRW a Great Place to Work?
When I first met the SRW team through my interview to lead their Human Resources team, they called themselves a ragtag bunch of hooligans on a quest to do good work with and for good people. They claimed these hooligans come from different backgrounds and experiences, are an enthusiastic and positive group, and have zero hubris. I remember thinking that…Read More
NFT is the new WTF
Flavor of the month or future of digital IP? Chances are at some point over the last month you googled NFT. And, if you’re anything like us, the results left you scratching your head and staring up at the ceiling searching for answers. Then, while questioning the meaning of your existence as a creative marketer, you cast your line back…Read More