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SRW Blog
A day in the life of a creative at SRW
What is your professional background? I started my career in graphic design before I made the transition into art direction. I’ve done it all from prop styling to content creation on an iPhone to art directing fully-produced photoshoots to supporting ad campaign launches. What does your job as a senior art director involve doing, generally speaking? I think overall, having…
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A day in the life of an SRW strategist
What is your professional background? To me, marketing is a spectrum between art and science. On the science side, there are the left brain qualities of analysis, logic, and reason. On the art side, there are the right brain qualities of creativity, intuition, and risk-taking. I believe that any good marketer should be good at both. At school, I was…
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5 tips to keep motivation going all year long
With a new year comes the feeling of a fresh start — the perfect time to hit the reset button. A beacon of hope following a long year and a perhaps indulgent holiday season. But sustaining your motivation throughout the entire year to achieve your goals can be a challenge in itself. In fact, there’s even a national holiday for…
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2022: A year in review at SRW
My name is Skelly, the resident Hooligan mascot. At 12 feet tall, I am in a perfect position to observe all that occurs in Hoolieville. Looking back on 2022, there’s certainly plenty to be thankful for. There was St. Pappy’s Day, Hoolies Help the Community Day, a gross overspend on in-office lunches, our voter registration drive, the Mystical Hooligan Summerish…
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