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OMG KPI Episode 2: Digital Marketing for the Holidays

November 16, 2018

Every other week, Steve Eanet and Ketty Colom of SRW’s Media Team will be discussing updates, trends, and tips that will affect digital marketers, primarily in the CPG industry.  For the second episode, Ketty and Steve discuss some simple digital marketing tips to avoid the clutter, and drive strong results for that ever-important Black Friday/Small Business Saturday/Cyber Monday period.

Highlights include:

  1. Using historical data/keyword research to inform this year’s campaigns on YouTube, Google, Facebook, and Instagram
  2. Why emphasizing small business Saturday may give you the best bang for your buck
  3. How to not get lost in the clutter during the most oversaturated part of the year for marketers


Full episode here:

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