Case Study
Simple Mills
Cohesive Cross-Platform Content
When SRW and Simple Mills started working together, you could count the number of team members for each organization on one hand. Since then, we’ve grown together in a rare agency-client relationship that has spanned more than four years. We’ve helped them grow up and glow up, from a gluten-free baking mix brand to a dominant category leader.
“SRW has had a tremendous impact on our business…we wouldn’t be here today without their partnership.”
— Michelle Lorge, VP Marketing
Then & Now
From niche natural food to the #1 natural cracker and #1 natural baking brand.
From 20k Facebook fans to a community over 700,000 strong.
From 10k Instagram followers to over 200,000 engaged advocates.
Most importantly: From 800 stores to 20,000 and growing.