Case Study
Terra Ingredients
Re-branding, Naming and Logo
Terra Ingredients is an organic ingredient supplier with a CPG target. They asked SRW to devise a B2B communications plan to promote their role in bringing the ancient West African grain, fonio, to the U.S.
Our work focused on:
Creating moments of education
Developing company leaders into industry thought leaders
Putting Terra ingredients at the forefront of the fonio conversation
We create conversations.
The SRW PR team generated media coverage including:
Forbes
Well + Good
Food Dive
Whole Foods Magazine
Oilseed and Grain News
And more coveted food industry trade publications
