Case Study
Calbee
Growing Share for BFY Snacks
SRW has served as the AOR for Calbee North America since 2019. Together, we’ve helped the innovator of the produce aisle grow share and launch multiple products to great success in-store and online. Now, we’re going beyond the better-for-you snacking kingdom, to take aim at the pillars of the salty snack community through social ads and content and a robust influencer program.
“The hooligans at SRW are indispensable business strategists, brand creators and growth accelerators. A force multiplier for any CMO.”
— Paul Laubscher, Director of Marketing
Planting smiles and driving awareness.
Reduced paid social cost per click by 50%
Leveraged video to drive over 270 million social ad impressions
Created 3pm snack-time consumer entry point to capitalize on popularity of full-family snack time during remote schooling environment
