Catalina Crunch

When a TikTok creator posted their … gassy… experience with Catalina Crunch, SRW knew with quick action we could leverage the popularity of the original 'TootTok' videos to create a viral moment for Catalina Crunch. We further engaged with the original creators by sending custom buzzworthy care packages that garner positive brand sentiment deepen their brand affinity, and offer up a limited-time product that capitalizes on this on-demand flatulence moment.Once these custom care packages were sent out to the influencers, the original fart TikToker herself posted yet another video displaying her unboxing the package, driving additional positive brand exposure. While the thread of videos was still rolling, we reacted by creating three (3) storytelling videos and a social ad for Catalina Crunch to get the word out from its (back) side.