Case Study
Catalina Crunch
Swift Reactions Seize Viral Moments
When a TikTok creator posted their … gassy… experience with Catalina Crunch, SRW knew with quick action we could leverage the popularity of the original 'TootTok' videos to create a viral moment for Catalina Crunch. We further engaged with the original creators by sending custom buzzworthy care packages that garner positive brand sentiment deepen their brand affinity, and offer up a limited-time product that capitalizes on this on-demand flatulence moment.Once these custom care packages were sent out to the influencers, the original fart TikToker herself posted yet another video displaying her unboxing the package, driving additional positive brand exposure. While the thread of videos was still rolling, we reacted by creating three (3) storytelling videos and a social ad for Catalina Crunch to get the word out from its (back) side.
“This has created some valuable goodwill for the brand and certainly seems to be well-worth the relatively small investment we made. GREAT JOB!”
– Joel Warady, President, Catalina Crunch
Operation #TootTok
Landing page developed on Catalina Crunch’s website, driving traffic from TikTok and Instagram accounts over to e-commerce store.
TikTok Impressions: 7.5MM
TikTok Followers: +500
Instagram Followers: +200
TikTok & Instagram combined video views: 112.4K