Path of Life
Capitalizing on Frozen Food’s Moment
The Path of Life brand has seen a dramatic pivot for good since partnering with SRW in 2019. Together we’ve helped turn the tides for this powerhouse freezer staple. We leveraged social and digital media, PR and classic good thinking to capitalize on big opportunities in the frozen section.
“SRW is the best decision we’ve made as a brand.”
— Audrea Fulton, VP Sales
Frozen food, hot fire results.
Increased Facebook community from 30k to 165k+ over 14 months
Increased dollar sales at the shelf by 40.6% YTD
Generated 9x Return on Ad Spend in Instacart sales in less than 3 months
Established Path of Life as a comeback brand, and dominant force in online grocery