Case Study
Terra Ingredients
Re-branding, Naming and Logo
Terra Ingredients is an organic ingredient supplier with a CPG target. They asked SRW to devise a B2B communications plan to promote their role in bringing the ancient West African grain, fonio, to the U.S.
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Our work focused on:
Creating moments of education
Developing company leaders into industry thought leaders
Putting Terra ingredients at the forefront of the fonio conversation
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We create conversations.
The SRW PR team generated media coverage including:
Forbes
Well + Good
Food Dive
Whole Foods Magazine
Oilseed and Grain News
And more coveted food industry trade publications
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