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No Smoke, No Fire: A Lesson in Full Funnel Marketing
3 Key Considerations For Building Your Next Campaign By now you’ve all heard about and forgotten the epic Solo Stove “smokeless” campaign, but several months later we’re still over here stewing about all the coverage of its “failure.” At the time of its reveal, the inventive campaign was labeled as “genius,” showcasing remarkable success in terms of awareness metrics, including…
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Super Bowl 2024 Trends & Takeaways
Super Bowl 2024 Trends & Takeaways for Brands of All Budgets These are our Confessions… And Lessons. Yes, the Super Bowl is considered the pinnacle of competition for athletes. But for marketers, the Super Bowl is, well, the Super Bowl of advertising. And standing out in a field of elite productions each with multi-million dollar budgets? Darn near impossible. In…
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Let’s Talk Expo East Trends
Last Expo East ever? Welp, it was a goodie. Every year we see trends rise and fall, with a few that get us truly excited. Here are the top three takeaways that made our band of hooligans pumped to embrace 2024 in the wellness world: Longevity & Healthspan: This conversation is truly inspiring. Consumers are starting to look beyond just…
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Thriving Together: Using “Yes, And” to Elevate Employee Well-Being
Ask any improviser how they come up with ideas in the moment and they’ll immediately direct you to the concept of “yes, and…” “Yes, and” is the foundational principle upon which all solid improv scenes are built on stage without a script or advance preparation. Improvisers know it well and use it to develop a whole world stemming from just…
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